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‘What we do,’ explains Bowker, ‘is we find all these cool interactive things out in the world, bring them into our lab, study them, and work to get them across the cosmetic toxicology space. Once Bowker and her team had established that this was the question they wanted to address, they then faced the challenge of transforming that idea into a functional beauty product. The Unseen x Selfridges accessories that change colour according to changes in heat, air pressure, light and other environmental factors Innovating the industry Launched this week, the brand’s first product is Spectra, a reflective cream eye that transforms under a phone camera’s flash so that what looks like a subtle grey in real life appears as a glittery black in photographs. While these projects have only been produced on a small scale for a limited audience, The Unseen is finally about to branch into the consumer market with the debut of its direct-to-consumer beauty brand. Like a scientifically accurate mood ring, the headpiece reflects changes in emotion, from happiness and excitement to fear and anger, through a shifting range of colours. Take, for instance, The Unseen’s environmentally responsive hair dye, which morphs from black to red depending on the surrounding temperature or the company’s chameleon-like headpiece made in collaboration with Swarovski and a team of neuroscientists, which uses gemstones coated in temperature-sensitive, colour-changing ink that responds to the wearer’s brain activity. The Unseen x Swarovski headpiece that reveals the wearer’s brain activity